The CMBP has been especially developed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals to respond to the growing demand for highly qualified profiles combining linguistic and substantive competence on China and the Euro-Mediterranean region, good command of the essentials of international business, and an entrepreneurial spirit free of naiveté.
  • Doing business across China & Europe
  • Cross-cultural Entrepreneurship & Negotiation
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Edoardo Agamennone has more than 10 years of experience in doing business with China, including 7 years in private practice with leading law firms in Europe and China and more than 3 years as legal in-house counsel. He currently works as Senior Legal Advisor of French energy firm EDF, based in Paris. His main areas of practice include M&A, corporate law, energy law, nuclear law and project finance. Throughout his career, Edoardo has advised Chinese, European and other national and multinational corporations on investment projects, ordinary and extraordinary corporate transactions in more than 30 jurisdictions worldwide.

Edoardo holds a LLB from the University of Rome III, a LLM degree in Chinese law from the University of Hong Kong and a PhD in financial and management studies from the School of Oriental and African Studies of the University of London. He is the author of several publications in the field of China’s financial system, Chinese outward foreign direct investments, China-Europe and China-Africa commercial relationships, energy and corporate law.

  • Introductory Module
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Giovanni Andornino is Assistant Professor of International Relations of East Asia at the University of Torino, where he heads the TOChina Centre, coordinating research, advanced training and track 1.5 networking with China. He is the Vice President of the Torino World Affairs Institute (T.wai), with responsibility over the “Global China” research program.

Giovanni holds a Ph.D. in International Relations from the Catholic University of Milan and an MSc in Global History from the London School of Economics and Political Science.  A former Fellow of the Transatlantic Academy (Washington D.C.) and Visiting Associate of the China Research Centre of the University of Technology Sydney, Giovanni is currently co-director of the Executive Training Seminar on China at the European University Institute in Fiesole.

Giovanni is the Editor of OrizzonteCina, Italy’s leading bi-monthly e-journal on current China affairs, and of, among the world’s most comprehensive websites on Chinese politics, IR and political economy.

  • Doing business with China
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Dr. Alessandro Arduino is the co – director of the Security & Crisis Management International Centre at the Shanghai Academy of Social Science (SASS-UNITO) and external affiliate at the Lau China Institute, King’s College London.

Dr. Arduino's two decades of experience in China encompasse risk analysis and crisis management. His main research interests include, Belt & Road Initiative security, China’s political economy and sovereign wealth funds. He is the author of several books and he has published papers and commentaries in various journals in Italian, English and Chinese languages.

His latest books are: Securing the Belt and Road Initiative (Palgrave 2018) - China’s Private Army. Protecting the New Silk Road (Palgrave 2017), Il Fondo Sovrano Cinese (O Barra O), Cina sotto il Cielo una Famiglia (Guerini).

He has been appointed Knight of the Order of the Italian Star by the President of the Italian Republic.

  • Introductory Module
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Yi Chen, associated professor and assistant dean of the school of economics at Peking University. Dr. Chen got his Ph.D. degree in economics from University of California, Davis in 2011. His research fields are macroeconomics and international macroeconomics.

De Pedys
  • Business Finance
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A cum laude graduate in Economics, Vittorio De Pedys is Affiliate Professor at ESCP Europe - Torino campus, where he offers executive courses on Private Banking, Financial Markets and Corporate Finance, mostly tailor-made for key Italian and international banks. For ESCP Europe he also teaches at MBA seminars and executive management courses of Problem Solving & Decision Making. Furthermore, he is Adjunct Professor of Private Equity at the University of Rome (Tor Vergata), and teaches Finance at a number of international business schools. Valuing education being as a two-way process, Vittorio is also receiving training on Participants-Centered Learning from the Harvard Entrepreneurship Education Colloquium.

Throughout his 20 years-long business career Vittorio worked in banking and investment banking in Italy, the UK and the US: having started as a Treasury (BNL) and bond dealer (UniCredit), he later became Director of Proprietary Trading (Merrill Lynch), then Executive Director of the Smith Barney London Branch, Head of Finance at Banca Salento, and finally group CFO at Banca ICCREA. A certified financial analyst, Vittorio also works as a consultant for the Italian Banking Association.

  • ChinaMed Symposium
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Enrico Fardella is Associate Professor of the History Department at Peking University. Enrico coordinates, in partnership with Torino World Affairs Institute (T.wai), the ChinaMed research agenda on China’s role in the Mediterranean region.

Enrico also works as Global Fellow at the Woodrow Wilson Center for International Scholars and as Deputy Editor of the e-journal OrizzonteCina. He has been a Research Scholar at the Machiavelli Center for Cold War Studies (CIMA), an East China Normal University (ECNU) – Wilson Center Scholar at the History and Public Policy Program of the Woodrow Wilson Center for Scholars, and a Fellow of the Science & Technology China Program at the European Commission.

His research interests encompass Chinese foreign policy, History of international relations, and History of contemporary China.

  • PSDM & Business Strategy
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Senior Manager in a primary Italian Bank, Walter Joffrain has more than 20 years of experience in Corporate Finance & Investment Banking, Operations and Strategy.

Throughout his career, Walter has been Strategic Consultant in a worldwide Management Consulting Firm working in banking and insurance companies in Italy and Europe. He worked jointly with CEO and top management on special/strategic projects to improve organizational models, service levels and business strategies.

Walter holds a cum laude degree in Physics, a Ph.D degree in nuclear Physics and has been  Fulbright Research Scientist at Massachusetts Institute of Technology (Cambridge, MA). He studied Active Teaching and General Management at Harvard Business School in Cambridge and Shanghai.

Walter is the author of several books and publications in the field of finance, innovation and technology and he is Board Member of Companies and Foundations.

  • Marketing & Sales
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Jooyoung Park has more than 5 years of experience in conducting research in the field of Marketing and teaching China. She currently works at Peking University HSBC Business School (PHBS) as an assistant professor in management. Her primary research interests include consumer information processing, motivation, and online shopping. She has conducted several research projects in China, some of which aim to understand Chinese consumers and their shopping behavior. She teaches both an intro- and an advanced-level course in Marketing and has won an excellent teacher award in 2017 at PHBS.

Jooyoung holds a Ph.D. in Marketing from the University of Iowa, a M.S. in the field of Department of Management Engineering from Korea Advanced Institute of Science and Technology (KAIST), and a B.B.A. from Kyungpook National University. She has published papers in marketing, psychology, and information systems, and her work has appeared in multiple media outlets. She has also presented her work in international conferences for over 10 years.

  • Digital Strategy
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Jeffrey Towson is Professor at PKU Guanghua School of Management, best-selling author and public speaker on Chinese consumers and digital China. According to LinkedIn, he is the #1 followed professor in China (+2.5M followers), LinkedIn Top Voice for 2016 and 2017 (#1 for Finance globally) and he has been one of Alibaba’s 15 “Global Influencers” in 2017.

He is an active speaker at global firms and conferences (Citic Securities Investor conferences, McKinsey & Co. conferences, Financial Times conferences, Columbia Business School, and others) and a frequent speaker at CCTV, CBS News and ABC. Based in Beijing and New York, Jeff was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed. His latest books are the One Hour China Book, the One Hour China Contrarian Book and the One Hour China Consumer Book, which have been all Amazon best-sellers.

  • Marketing & Sales
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Roberto Zuccato is graduated in Economics from the University of Torino, with Executive training at the Darden School of University of Virginia. He is affiliate Professor of Brand Strategy and Innovation at ESCP Europe – Torino with courses in Brand Strategy, International Marketing, New Product Development and Sales&Negotiation. Roberto teaches in various MBA and Executive programs.

He studied Active Teaching and Case Writing at Harvard Business School in Boston and Mumbai. Roberto dedicated nearly 20 years in Sales and Marketing, working for Lavazza Coffee, Bacardi-Martini, FCA, Alfa Romeo and Maserati. As an International executive, his primary focus has been in premium consumer sectors where brand image and desirability are critical to growth and value creation.

Ten years ago Roberto started his own Entrepreneurial career, acquiring and relaunching Fontana Couture, an high-end fashion house founded in 1928, and at the same time developing new ventures in the digital fashion world, and Roberto is also active in investing, mentoring and tutoring start-ups in the on-line digital world.

The ChinaMed Business Program faculty
Recurrent Guest Speakers
Managing Director for Asia, Viabizzuno
General Manager, SRM - Studi Ricerche Mezzogiorno
Group Retail Director, Florentia Village
Former Associate Dean, Yenching Academy of Peking University
Kilicer Turker
Senior Risk Manager, Siemens Bank
General Manager, Green Delta
Founder, Green I-guys
Founder, Mercante / Fiume
General Manager for North Asia, Etihad Airways
Executive Director, NIO Capital
Director & Chief Representative, Rothschild
Director of Communications, Lenovo
GM of Investment & Financing, PowerChina International
Von Gumppenberg
Automotive Consultant & Entrepreneur
Head of CSR Asia, Kaufland
Chief Technical Officer, XKool
In Country Expert, Inflexion Private Equity
General Manager, Mi Store Italia
Management & Entrepreneurship at CMBP

Program directors

Niu Dayong
Honorary Director
Giovanni Andornino
Enrico Fardella
Area Studies Director
Edoardo Agamennone
Academic Director
Francesco Rattalino
Corporate Director
Why joining the ChinaMed Business Program?