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CMBP BOOKLET 2021
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Essential business training for 21st
‍century managers & entrepreneurs

The 10th edition of the program will take place in Paris, France, and Turin, Italy from July 11th to August 5th, 2022.

The ChinaMed Business Program (CMBP) offers a unique and intensive set of crash courses – for a total of 170 hours of intensive training – designed to equip a high-power group of prospective managers and entrepreneurs with strategic skills in the areas of business internationalization, cross-cultural management and creative entrepreneurship, with a focus on China and the Euro-Mediterranean region.

The CMBP curriculum has been specifically designed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals. All faculty members are accomplished business executives, legal professionals and academics from some of the world’s best universities and most dynamic companies.

The program aims to respond to the growing demand for highly-qualified profiles combining substantive competence on China and the Euro-Mediterranean region, good command of the basics of international business, and an entrepreneurial spirit free of naiveté.

Visit ChinaMed.it to learn more about the Sino-Mediterranean relationship.

Teaching methods

A maximum of 50 participants are admitted to the program to ensure MBA-style interaction in class.

The teaching methods employed by CMBP faculty members focus on action learning, whereby teaching aims to develop knowledge, competencies and transferable skills students can use in the business world.

In-class training sessions comprise formal lectures, team project works, case studies analysis, business model testings, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first-hand experience of entrepreneurship and management across China and the Euro-Mediterranean region.

A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.
  • F2F plenary sessions

    All participants work together with the facilitator in order to:
    • Discuss critical issues and share best practices
    • Acquire new tools/ methodologies/insights
    • Focus on specific key working areas, defining actionable plans
  • Group projects

    Participant work in sub-groups in order to:
    • Enhance their teamwork capacity
    • Deploy what has been learnt in plenary sessions
    • Implement best practices and experiment new ones
  • Business cases
    • Highly interactive learning environment in class through case study discussions and exercises
    • MBA-style methodology based on real business cases
    • Group coaching at both group and individual level to boost skills, overcome gaps, stimulate innovation and deliver actionable plans

    Timetable

    The CMBP is scheduled over 4 weeks, with classes running from 9 am to 12 for the morning session and from 1.30 pm to 5.30 pm for the afternoon session (CET time). A mix of lectures, case studies, business simulations, and conversations with guest speakers will provide a full learning experience.

    The timetable of CMBP 2022 will be shared with admitted participants in the upcoming weeks. Below you can check the structure of the core modules offered for the 2021 online edition of the program.

    The timetable of CMBP 2021 will be updated soon.

    CMBP 2020: Induction Days - BEIJING
    Induction: the 8th edition of CMBP; PKU: Beijing, Chongqing & Shenzhen
    Martina Poletti
    Reaching for global center stage: China’s contested ambitions
    Giovanni Andornino
    China’s economic growth & Reform in the New Normal Era
    Chen Yi

    ChinaMed Business Program – 2021 online edition

    Week 1
    Doing Business across China and the Mediterranean
    Edoardo Agamennone & Alessandro Arduino
    Week 2
    Strategy & Business Finance
    Gadi Ariav, Arsia Amir-Aslani
    Week 3
    Marketing, Digital China & Chinese Consumer Behaviour
    Roberto Zuccato, EastMedia, Park Jooyoung
    Week 4
    Negotiation & Cross-cultural Entrepreneurship
    Edoardo Agamennone & guest speakers
    Extra Module
    10-day Study Tour in China for Company Visits
    Timing & Pricing TBC

    Partner & promoting institutions

    CMBP is promoted by the TOChina Hub, an integrated knowledge hub established by the University of Torino, ESCP Business School (Turin campus) & T.wai – Torino World Affairs Institute, in partnership with Institut national des langues et civilisations orientales (Inalco) and Peking University.

    The TOChina Centre of the Department of Culture, Politics and Society of the University of Torino is one of Italy's most dynamic knowledge hubs for smart engagement with contemporary China.

    ESCP Business School is the world’s oldest business school. Triple-crown accredited (EQUIS, AMBA, AACSB), ESCP Business School welcomes 9,000 students and executives from 90 nations every year for BA, MBA, PhD, and Executive Education programmes.

    T.wai - Torino World Affairs Institute is an independent research institution pursuing rigorous policy-oriented research in the fields of global politics and security studies, with a special focus on China.
    The Institut national des langues et civilisations orientales (Inalco) in Paris, France is the only public higher education and research institution in the world to offer a 100 internationally recognized language and cultural studies courses. Languages and cultures are Inalco’s core concern and underpin its innovative range of professional concentrations in various fields: language processing and multilingual engineering, international relations, international business, and communication.
    Founded in 1898, Peking University (PKU) is the first national university in modern Chinese history and currently a member of the C9 League, which includes China’s élite tertiary education institutions.

    A select group of universities and organizations from China and the Euro-Mediterranean region support the program as Associate Partners:

    The Torino World Affairs Institute, part of the TOChina Hub, is generously supported for its institutional activities by:


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