The Program

The 7th edition of CMBP is hosted by Peking University and takes place across Beijing, Chongqing and Shenzhen (China) from July 19th to August 23rd, 2019

The ChinaMed Business Program (CMBP) offers a unique and intensive set of crash courses – for a total of 200+ hours of intensive training – designed to equip a high-power group of prospective managers and entrepreneurs with strategic skills in the areas of business internationalization, cross-cultural management and creative entrepreneurship, with a focus on China and the Euro-Mediterranean region.

The CMBP curriculum has been especially developed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals. All faculty members are accomplished business executives, legal professionals and academics from some of the world’s best universities and most dynamic companies.

The program aims to respond to the growing demand for highly-qualified profiles combining substantive competence on China and the Euro-Mediterranean region, good command of the basics of international business, and an entrepreneurial spirit free of naiveté.

Visit ChinaMed.it to learn more about the Sino-Mediterranean relationship.

A maximum of 50 participants are admitted to the program to ensure MBA-style interaction in class and during social activities.

The methodology employed by CMBP faculty is based on the principles of action learning, where teaching aims to develop knowledge, competences and attitudes that can quickly be operationalized in the business world.

Training sessions comprise formal lectures, team project work, case studies analysis, business model testing, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first hand experience of entrepreneurship and management across China and the Euro-Mediterranean region. Company visits to some of China’s most innovative enterprises are arranged weekly.

A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.

F2F plenary sessions

All participants work together with the facilitator in order to:
- Discuss critical issues and share best practices
- Acquire new tools/ methodologies/insights
- Focus on specific key working areas, defining actionable plans
Group projects

Participant work in sub-groups in order to:
- Enhance their teamwork capacity
- Deploy what has been learnt in plenary sessions
- Implement best practices and experiment new ones
Business cases
- Highly interactive learning environment in class through case study discussions and exercises
- MBA-style methodology based on real business cases
- Group coaching at both group and individual level to boost skills, overcome gaps, stimulate innovation and deliver actionable plans

Company visits
- Cutting-edge Chinese and international companies open their doors for on-site learning activities...
- ...and their HR managers get to know CMBP participants in person rather than through CVs
Informal personal coaching
- Beijing, Chongqing and Guangzhou’s exuberant nightlife offers a perfect context to carry on discussing career visions and business ideas informally with faculty and guests

The CMBP is an extremely intense learning experience, which involves over 40 hours of formal training in class per week, plus a variety of group projects and business development simulations.

The program is scheduled over five weeks, with classes normally running from 9am to 12pm and from 1.30pm to 5.30pm.

While social activities are mostly left to participants’ creativity, Ms. Martina Poletti and Mr. Kavinda Navaratne - the CMBP program officers - ensure that the program is flexible enough to accommodate last-minute opportunities arising from Beijing’s unique position at the crossroads of the global economy.

Induction Days - BEIJING (July 19th - 20th)

Induction: the 7th edition of CMBP; PKU: Beijing, Chongqing & Shenzhen

Francesco Silvestri - Martina Poletti

Reaching for global center stage: China’s contested ambitions

Giovanni Andornino

China’s economic growth & Reform in the New Normal Era

Chen Yi

Week 1 - BEIJING (July 22nd - 27th)

PSDM & Business Strategy

Walter Joffrain

Week 2 - BEIJING (July 29th - August 2nd)

Doing business across China & Europe

Edoardo Agamennone

Week 3 - CHONGQING (August 5th - 9th)

Doing business with China & Digital Strategy

Alessandro Arduino - Jeffrey Towson

Week 4 - SHENZHEN (August 12th - 17th)

Marketing, Sales & Business Finance

Roberto Zuccato & Park Jooyoung - Vittorio De Pedys & Wang Chunyang

Week 5 - SHENZHEN (August 19th - 23rd)

Cross-cultural Entrepreneurship & Negotiation

Edoardo Agamennone

CMBP is promoted by the TOChina Hub, a partnership between the University of Torino, ESCP Europe Business School (Torino Campus) and the Torino World Affairs Institute (T.wai), and is hosted by Peking University

The TOChina Centre of the Department of Culture, Politics and Society of the University of Torino is one of Italy's most dynamic knowledge hubs for smart engagement with contemporary China.

ESCP Europe is the world’s oldest business school. Triple-crown accredited (EQUIS, AMBA, AACSB), ESCP Europe, it welcomes 9,000 students and executives from 90 nations every year for BAs, MBAs, PhDs, and Executive Education.

T.wai, the Torino World Affairs Institute, is an independent research institution pursuing rigorous policy-oriented research in the fields of global politics and security studies, with a special focus on China.

Founded in 1898, Peking University (PKU) is the first national university in modern Chinese history and currently a member of the C9 League, which includes China’s élite tertiary education institutions.

Essential business training for new Silk Road managers & entrepreneurs

The 7th edition of CMBP is hosted by Peking University and takes place across Beijing, Chongqing and Shenzhen (China) from July 19th to August 23rd, 2019

Teaching methods

A maximum of 50 participants are admitted to the program to ensure MBA-style interaction in class and during social activities.

Timetable

The CMBP is an extremely intense learning experience, which involves over 40 hours of formal training in class per week, plus a variety of group projects and business development simulations.

Partner & promoting institutions

CMBP is promoted by the TOChina Hub, a partnership between the University of Torino, ESCP Europe Business School (Torino Campus) and the Torino World Affairs Institute (T.wai), and is hosted by Peking University

A select group of universities and organizations from China and the Euro-Mediterranean region support the program as Associate Partners:

The Torino World Affairs Institute, part of the TOChina Hub, is generously supported for its institutional activities by: